Tag Archives: Facebook

I’ve got no Klout? Gimme a break!

I just created an account on Klout and was appalled to discover that I had an influence rating of 10. 10! Mind you, the Klout measures influence on a scale from 1 to 100. So you can imagine my shock … Continue reading

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Filed under branding

The Road We’ve Traveled (isn’t far enough)

I just watched Obama’s (just shy of) 17 minute video/commercial/short film directed by Academy Award®-winning director Davis Guggenheim on YouTube. The video, which was posted on BarackObama.com and YouTube yesterday, provides an overview of the past four years of Obama’s presidency. … Continue reading

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Filed under branding, opinion, politics, social media

Enough with the Acronyms! Plain English please.

The other day while giving a presentation, the client asked, “what does RAID mean?“ We had been talking about servers, storage and protocols for preserving and backing up data – not roach spray. And RAID had been introduced because it … Continue reading

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Filed under digital advocacy, opinion, technology

When Good Apps Go Bad (aka Bump You’re Obsolete)

Remember Bump? Bump was the app that let you literally ‘bump’ your iPhone with another user to exchange contact info. When it first came out, I thought it was the most ingenious app ever! So, of course, I downloaded the … Continue reading

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Filed under apps, iPhone, mobile, opinion, rant

Free Angela and All Political Prisoners! Spread the Word!

A few days ago, the New York Times posted an interview of my client, Shola Lynch about her experiences as a high school and collegiate athlete, and how the competition that sports foster helped her to become a successful individual. … Continue reading

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What Would Stephen Do? (WWSD): Five Social Media Solutions for Super Bowl XLVII

So I’ve spent the past two days bitchin’ and complaining engaged in thoughtful dialogue about what advertisers did wrong with their Super Bowl commercials, from a social media perspective. Sure, I was disappointed, but what would I do differently, if any … Continue reading

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Filed under branding, digital advocacy, rant, Smack talking, social media, technology

Much Ado About Nothing: Super Bowl XLVI Social Media Post Mortem

When the buzzing stops, and the confetti is swept up from the Canyon of Heroes, the memory of the Giant’s Super Bowl victory will quickly fade from memory. But Monday (and the next few days) is all about the stats. … Continue reading

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Super Bowl XLVI: Social Media FAIL!!

This weekend, I, like most, watched the New York Giants defeat the New England Patriots to become the Super Bowl XLVI Champions. But unlike most, who were likely concerned with the outcome of the game, I was watching to see … Continue reading

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Superbowl XLVI and Social Media: A Wish List

Tomorrow night, the New York Giants will play the New England Patriots in Superbowl XLVI. While most will be focusing on the game, for marketers, talk always turns to the commercials that air during the game. With an estimated audience … Continue reading

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When Social Media Attacks: Susan G. Komen, What Were You Thinking?!!

A few days ago, the Susan G. Komen Foundation, cut Planned Parenthood’s funding for breast cancer screening. Planned Parenthood offers almost a million breast cancer screenings a year, and without the support of organizations like the Susan G. Komen Foundation, … Continue reading

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Filed under digital advocacy, opinion, politics, social media