Tag Archives: SMS
The Digital Divide
When you think of the digital divide, the first thing that comes to mind is the standard issue of the gap in access and exposure to technology, between children of different economic circumstances. This lack of access and exposure, leaves … Continue reading
Filed under digital advocacy
Home Shopping Apps. HSN’s got the goods. Literally.
I’m not an avid shopper. Every once in a while, I’ll hit the store to pick up an item or two. Most of my shopping is done online, and in response to a real need. Christmas, birthdays, anniversaries, Valentine’s Day, … Continue reading
Superbowl XLVI and Social Media: A Wish List
Tomorrow night, the New York Giants will play the New England Patriots in Superbowl XLVI. While most will be focusing on the game, for marketers, talk always turns to the commercials that air during the game. With an estimated audience … Continue reading
Filed under branding, digital advocacy, social media
Go mobile or go the way of the dinosaur.
Last night, I read an article in AdAge about how both Google and Facebook were staking their respective futures on mobile, and how mobile was increasingly becoming the foundation of their efforts. Since 2005, when I started working with The … Continue reading
Filed under branding, technology
